FOCUS: A PARADIGM SHIFT FOR BRAND GROWTH

New narratives for new challenges

 

A brand is a living, dynamic thing, it grows and changes over time, aligning itself harmoniously with ongoing mutations, new instances, changes in customs, trends, materials and technologies.

The more a trademark has a strong identity, the more elastic it becomes and can afford all those initiatives that do not distort it but, on the contrary, make it grow with a new identity, almost an alias that plastically superimposes itself on the original identity while maintaining its acquired recognisability and uniqueness.

With our Re-editions we remain faithful to the designs conceived and realised by the expert woodcarvers and cabinetmakers of past centuries, but we gradually introduce elements of innovation that make the product even more alive in our own present day.

You have seen the introduction of contemporary silks and lampas on the artefacts of period projects, you have admired and appreciated the work on finishes, details, technical innovations and communication.

In the year now beginning, you will see new methodological approaches to make our brand even more open to the world, in the public and private sphere, you will see new elements consistent with our concept of Re-editions, but transferred to design concepts never explored before.

You will see the possibility of giving life to sumptuous projects of every kind, with a transversal and visionary approach without boundaries.