THE PRODUCT IS A VISION
And part of a story
The product is not an inanimate object, it is part of a story, it is a vision, an incursion into the imaginary world of the person who chooses it and integrates it into his or her world.
This is the reason for our fanciful and decontextualised shoots in dreamlike and striking locations, this is the reason for the success of our products in international publications such as AD or Vanity fair, in the light of new television series such as Bridgerton, where instead of a didactic historical reconstruction we prefer to insert dissonant elements, albeit consistent with the era reproduced, where fashion, costume and furnishings are integrated to create a wonderfully contemporary re-edition.
That's why some of our 18th century re-editions are upholstered with the fine Toile de Jouy of contemporary beauty, or silks and damasks with new textures, unknown at the time of the Kings' designers. The product is the magic wand that can take us to distant, fantastic worlds where we are allowed to dream.