IRENE: A LITTLE ABOUT US AND OUR RE-EDITIONS
In August, we are bringing you a publication that brings together the twelve newsletters we sent you from July 2021 to July 2022.
Twelve months in which we have affirmed our unique ability to create Re-editions, i.e. philologically perfect products, capable of dialoguing synergistically with the new demands of markets and trends by hybridising them with new materials and unusual, superior finishes.
It has been an intense year which has seen us face new challenges at a time burdened by the pandemic and the complicities of the present day.
But we are feeling confident, not least in the light of the enthusiasm you showed us at the last Salone trade fair in June.
It has been an intense year which we have tried to cover month by month, addressing both the focal points that represent us historically as well as the new strategic direction which I am pursuing with Cristina Bernacchi, the company's art director and the team that supports us in the communication of the brand.
An evolution perfectly in tune with the excellence created by my grandfather Roberto, whom I am proud to work alongside today.
A journey that has progressed with the introduction of new and exciting combinations of materials, textiles, colours and dimensions, with the inclusion of fine details and technological innovations.
In the newsletters we have published, we have tackled different topics each time, from photo shoots in conceptually discordant environments and therefore perfectly in line with the new furnishing trends, to our ancient and valuable processing techniques.
Brought together in this way, our newsletters will be a way of re-reading our story which no longer envisages a classic style enclosed in its own world, but rather open to juxtapositions free of stylistic constraints, a story that will continue with new and engaging stories in the coming months.