Irene: THANKYOU!!!! I would like to start this June newsletter with a thank you!
Thank you to all of you who have visited us, complimented us with your comments, and thank you for the appreciation you have expressed for the new direction we have taken.
It is a complex route, to which we have committed ourselves over the past year and which you have been able to see in previous newsletters, but which you have finally been able to appreciate, in real life, at this exhibition.
A direction which focuses on the company's historical ability to re-edit classic artefacts with absolute philological rigour, combined with the ability to make them different without denaturalising them, but permitting them to dialogue with materials, colours, finishes and upholstery with a contemporary touch that responds to the new values of today's ever-changing times.
The result is a multifaceted and innovative approach that has been clearly expressed in the photo shoots carried out over the past year. Taking place in unusual settings and rarefied atmospheres, these places are capable of conveying the company's bond with the Tuscan territory, such as the Cave di Carrara marble quarries, the Tepidarium di Roster in Florence and the Roman theatre in Fiesole: magical places which have permitted the representation of different ideas, just as they have permitted the collections to be open to any type of living context without the constraints of style.
My commitment, together with that of the entire team, Tiziana, Valentina, Simona and Francesca, and Cristina, art director and designer who is working alongside me in this epoch-making renewal, will continue over time to offer you new exciting and engaging scenarios.